DER SPIEGEL und the ‘(No)Mighties of the World’
The idea of the magazine DER SPIEGEL’s editorship has been clear: “We need marionettes of the five mayor leader in this world: Sarkozy, Obama, Merkel and Hu!“.
The requirements have been high and it needed some corrections like white strings to make everything perfect, and all of that in a very short period of time. The coming title and key visual with the ‘Powerful of the World’ was supposed to visualize, that not those politicians lead the world, but the global finance market. The ‘All Mighty’ in fact are ‘No Mighty’.
The making of:
The reactions of the tabloids and local broadcaster ‘Radio Bielefeld’ did not take long:
